Overview - Product
The full suite of tools for Amazon Ads
SellerMate.AI - Platform Overview
SellerMate.AI is an AI-powered Amazon advertising intelligence platform designed to help sellers, brands, and agencies analyse performance, optimize PPC campaigns, automate decision-making, and scale growth efficiently.
The platform combines analytics, optimization, automation, and AI-driven insights into a unified ecosystem, enabling advertisers to move from data analysis to execution seamlessly.
SellerMate.AI is structured into four core solution suites:
1. Analytics & Reporting
Overview
Analytics & Reporting provides comprehensive dashboards to monitor advertising, retail, and product performance across the account.
It enables users to quickly understand account health, performance trends, and growth opportunities using centralized reporting views.
Key Capabilities
- Quick-view dashboards for Advertising, Retail, and Rapid Retail insights
- Campaign, Target, and ASIN-level performance analysis
- AMC audience performance tracking
- Retail analytics including SQP, Inventory, and Orders dashboards
- Hourly Heatmaps powered by Amazon Marketing Stream
- SmartBoards for custom reporting and visualization
Purpose
Transform raw data into actionable performance insights.
2. PPC Optimization Suite
Overview
The PPC Optimization Suite helps advertisers efficiently manage and optimize campaigns at scale through bulk operations, automation, and performance-driven optimization tools.
Key Capabilities
- Bulk Actions for bids, budgets, and negations
- Search term harvesting and targeting optimization
- Placement optimization, including business placements
- AMC audience optimization
- Rule-based campaign automation
- Dayparting for Bid, Budget, and Placement Optimization
Purpose
Improve advertising efficiency while reducing manual optimization effort.
3. Native AI Applications
Overview
Native AI Applications leverage artificial intelligence to provide intelligent recommendations and automated decision support for campaign optimization.
Key Capabilities
- Agentic SellerBot for performance analysis
- AI-driven campaign optimization recommendations
- AI-based dayparting recommendations
- Automated insight generation for faster decision-making
Purpose
Enable AI-assisted advertising optimization and strategic decision support.
4. Advanced Tools Suite
Overview
Advanced Tools provide real-time tracking and deep analytical capabilities to monitor market performance, competition, and product visibility.
Key Capabilities
- Live keyword rank tracking
- Product review and price monitoring
- Buy Box tracking
- N-Gram search term analysis
- Search Query Performance (SQP) analytics
Purpose
Provide advanced competitive and market intelligence for data-backed growth decisions.
5. Free Tools
SellerMate’s Free Tools are designed to help sellers and advertisers perform quick analysis, identify optimization opportunities, and improve PPC performance without requiring full platform setup.
These tools provide instant insights to support better advertising and listing decisions.
Tools Under Free Suite
Amazon PPC Audit Tool
Analyses advertising account performance and highlights key improvement areas.
Use Cases
- Identify high ACoS campaigns and wasted spend.
- Detect optimization gaps in targeting and bidding.
- Evaluate overall PPC account health.
Amazon PPC Dayparting Calculator
Helps advertisers determine the most profitable hours to run ads based on performance data.
Use Cases
- Identify peak conversion hours.
- Plan bid adjustments by time of day.
- Optimize budget allocation throughout the day.
N-Gram Search Term Analyzer
Breaks down search term data into analyses patterns to uncover performance trends.
Use Cases
- Discover high-performing keyword patterns.
- Identify irrelevant traffic sources.
- Improve keyword expansion and negation strategy.
Amazon SQP Analyzer
Analyses Search Query Performance data to understand market demand and keyword opportunities.
Use Cases
- Identify high-demand search queries.
- Analyse brand vs competitor share.
- Discover growth and ranking opportunities.