Bulk Actions
Bulk Actions enable advertisers to analyse, edit, and optimize multiple campaigns, targets, and advertising elements at scale from a single interface.
Instead of making manual changes one by one inside Amazon Ads, Bulk Actions allow users to take data-backed actions across large datasets instantly, improving efficiency and optimization speed.
Bulk Actions help in:
- Faster optimization
- Large-scale bid & budget updates
- Performance clean-up
- Target expansion & negation
- Account restructuring
Campaigns
What it is:
Bulk management of campaign-level settings and performance actions.
Use Cases:
- Adjust budgets across campaigns.
- Pause seasonal or low-performing campaigns.
- Add AMC audience in Bulk
- Monitor campaign live budget usage
- Change Bidding Strategy
Targeting
What it is:
Manage keywords and product targets across campaigns in bulk.
Use Cases:
- Increase/decrease bids across multiple targets.
- Pause inefficient targets.
- Scale profitable keywords quickly.
- Standardize bidding strategy across campaigns.
- Quick Compare the targeting performance
Search Term Harvesting & Negation
What it is:
Identifies converting customer search terms and allows bulk addition into targeting campaigns. Also allows bulk addition of negative keywords directly from search term data.
Use Cases:
- Move converting search terms to performing campaigns.
- Negate the non performing search term in same and multiple campaigns
- Scale proven customer queries.
- Improve traffic quality.
- Reduce wasted ad spend.
Placements – Bulk Actions
What it is:
Bulk optimization of placement bid modifiers.
Use Cases:
- Increase Top of Search multiplier across campaigns.
- Reduce spend from poor-performing placements.
- Apply placement strategy consistently.
- Improve visibility where conversion rate is higher.
AMC Audience Report
What it is:
Provides insights into audience performance derived from AMC data for better targeting decisions.
Use Cases:
- Identify high-converting audience segments.
- Optimize campaigns based on audience behaviour.
- Improve retargeting strategy.
- Allocate spend toward valuable audiences.
✅ Overall Benefit of Bulk Actions
- Saves optimization time dramatically
- Enables account-level control
- Improves efficiency across large accounts
- Supports faster scaling & clean-up