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Bulk Campaign Creator

Akash Singh
Akash Singh·Updated over 1 month ago

What is Campaign Creation ?

Campaign Creation in SellerMate allows you to launch new Sponsored Products (SP) campaigns directly from the platform.

You can create:

  • Auto campaigns
  • Manual Keyword campaigns
  • Manual Product Targeting campaigns

The feature supports bulk creation with two campaign structuring options:

  • All ASINs under 1 Campaign (Single Ad Group)
  • 1 ASIN = 1 Campaign

This allows advertisers to quickly launch structured campaigns for multiple ASINs with minimal manual effort.

Why Use Campaign Creation ?

Campaign Creation helps advertisers launch campaigns quickly and in bulk without manually setting up each campaign inside Amazon.

It is useful when:

  • Launching campaigns for multiple ASINs at once
  • Testing new keyword sets across products
  • Creating structured 1 ASIN = 1 Campaign frameworks
  • Scaling advertising across large catalogues

With just a few clicks, you can select ASINs, define targeting type, configure settings, and launch campaigns efficiently.



How to Use Campaign Creation ?

Step 1

Go to Bulk Action > Campaigns


Step 2

Click on Create button on top right side and choose the preferred structure

  • 1 ASIN = 1 Campaign
  • All ASINs under 1 Campaign (Single Ad Group)


Step 3

You can click on Upload CSV File to add the ASINs in bulk, or select Add New to manually insert a new block and enter individual ASINs directly.


If You Select: All ASINs under 1 Campaign

Step 4

You can edit the campaign naming structure by:

  • Reordering naming blocks
  • Clicking the “+” icon to add custom naming fields


Step 5

Select the campaign type:

  • Auto
  • Manual Keyword
  • Manual Product Targeting


Step 6

Add targets:

  • Enter keywords or product targets
  • Add them in comma-separated format or paste via Excel columns data


Step 7

If required, enable “Separate campaigns by match type” and select the match types you want to include.


Step 8

Enter campaign details:

  • Daily budget
  • Start date / End date (optional)
  • Campaign status (enabled/paused)
  • Default bid for targets

If You Select: 1 ASIN = 1 Campaign

Step 9

After selecting the campaign type, multiple campaign setups will appear on the right — one for each ASIN.

Step 10

All keywords or product targets added will apply across all generated campaigns (based on selected match types).


Step 11

Click Next to review the campaign preview.

After verifying details, click Start Creating to launch the campaigns.



If You want to advertise with existing ASINs


Step 12

Go to Bulk Action > Ads Products


Step 13

Select the ASIN(s) for which you want to launch campaigns (From already advertised). And click on Bulk Action and choose your preferred structure:

Step 14

Click on Create button on top right side and choose the preferred structure

  • 1 ASIN = 1 Campaign
  • All ASINs under 1 Campaign (Single Ad Group)


Step 15

You will be able to see the ASINs and SKUs already added and also If you want to include a new set of ASINs that are not already listed, You can click on Upload CSV File to add the ASINs in bulk, or select Add New to manually insert a new block and enter individual ASINs directly.


Best Practices

1. Use 1 ASIN = 1 Campaign for Control & Scaling
Ideal when:

  • You want budget control per product
  • You plan to scale top-performing ASINs independently
  • You want clean performance segmentation

2. Use All ASINs under 1 Campaign for Testing
Useful when:

  • Testing a new keyword set across similar products
  • Running thematic campaigns (e.g., seasonal keywords)
  • Managing smaller catalogues

3. Separate by Match Type for Structured Optimization
Creating separate campaigns by match type allows:

  • Better bid control
  • Clear performance comparison
  • Easier scaling of exact match winners



FAQs

1. Can I launch campaigns for already advertised ASINs?
Yes, you can select ASINs that are already advertised and create new campaigns for them.

2. Can I upload keywords in bulk?
Yes, keywords or product targets can be added in comma-separated format or via Excel upload.

3. Does 1 ASIN = 1 Campaign create separate budgets?
Yes, each campaign will have its own budget and performance tracking.

4. Can I pause campaigns at launch?
Yes, you can choose the campaign status (enabled or paused) before launching.

5. Can I edit campaigns after they are created?
Yes, once launched, campaigns can be modified from the campaign management section.