Automation

Automation helps advertisers reduce manual optimization efforts by automatically taking actions based on predefined performance rules and real-time data signals.

It ensures campaigns remain efficient, scalable, and performance-driven by continuously optimizing bids, budgets, targeting, placements, and inventory conditions.

Automation in SellerMate is divided into two major categories:

1. Rule-Based Automations – Performance-driven actions based on conditions.
   
2. Intra-Day Automations – Time-based optimizations executed during the day.
   
   

✅ Overall Benefit of Automation

• Saves manual optimization time
• Reduces wasted ad spend
• Scales profitable targets faster
• Maintains consistent campaign performance