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ASIN and Keyword Tracking

Akash Singh
Akash Singh·Updated over 1 month ago


Live Ads (Keyword Ranking Tracker)


What are Live Ads?

Live Ads in SellerMate is a real-time keyword ranking tracking feature that shows live search results for selected keywords on Amazon.

It helps you understand:

  • Which products are appearing on a specific keyword
  • Who is occupying the top sponsored positions
  • Which products are ranking organically
  • Whether your product is visible or not

This gives complete visibility into your keyword-level positioning.


What Live Ads Shows

For every tracked keyword, Live Ads displays:

  • Top 4 Sponsored positions
  • Competing products in paid placements
  • Real-time ad visibility insights

Organic Results

  • Top 20 Organic rankings

This allows you to clearly analyse both paid and organic competition.


Key Use Cases

1️⃣ Check Sponsored Visibility

If your product is not appearing in the Top 4 sponsored positions:

  • Increase the bid on that keyword
  • Adjust placement multiplier (Top of Search)
  • Monitor performance impact

This helps improve sponsored ranking.


2️⃣ Track Organic Ranking

If your product is ranking within the Top 20 organically:

  • Maintain strong bid support
  • Protect the position from competitors
  • Optimize listing if ranking drops

If not ranking organically:

  • Improve listing optimization
  • Increase keyword focus in campaigns


3️⃣ Competitor Monitoring

Live Ads allows you to:

  • Identify which competitors dominate a keyword
  • Analyse repeated presence in top sponsored slots
  • Detect aggressive bidding behaviour

This supports competitive strategy planning.


4️⃣ Scheduled Keyword Tracking

You can create a keyword list and schedule tracking:

  • Daily tracking
  • Weekly tracking

SellerMate will automatically scrape and store ranking data for selected keywords.

This enables:

  • Historic Trend analysis
  • Ranking movement tracking


Steps to Use Live Ads


Step 1: Navigate to Live Ads

  • Go to the Live Ads section inside SellerMate.
  • Select Keyword Tracker.


Step 2: Add Keywords to Track

  • Enter the priority keywords you want to monitor.
  • You can upload or manually create a keyword list.
  • Save the list for tracking.


Here is the live search result
For each keyword, you will see:

  • Top 4 Sponsored positions
  • Top 20 Organic rankings

Check whether your product is:

  • Showing in sponsored results
  • Ranking organically
  • Completely missing from visibility


If you see that your product is not in the top Sponsored position, you can click on the keyword and increase the bid to get to the top Sponsored position


Step 3: Schedule Keyword Tracking

  • Set tracking frequency (Daily or Weekly).
  • SellerMate will automatically scrape and store ranking data.
  • Review historical ranking trends to monitor improvements or drops.
  • You can also add your mail id to get a daily ranking report via email


Strategic Benefits

  • Real-time keyword visibility insights

  • Faster bidding decisions

  • Improved sponsored positioning

  • Better organic ranking monitoring

  • Stronger competitive intelligence


Best Practices

  • Track only high-priority and revenue-driving keywords
  • Review the weekly ranking movement
  • Avoid aggressive bid jumps without performance data




Live Ads (ASIN Tracker)


What is Live Ads – ASIN Tracker?

Live Ads – ASIN Tracker in SellerMate allows you to monitor key product-level metrics of selected ASINs in real time.

Instead of manually checking competitor listings, this feature helps you track important product indicators such as rating, reviews, BSR, and price in a structured and automated way.


What Metrics Can You Track?

For each ASIN, the tracker monitors:

  • Product Rating
  • Total Review Count
  • Best Seller Rank (BSR)
  • Product Price

This gives complete visibility into how your product and competitors are evolving over time.

Why ASIN Tracking is Important


  • To track a sudden drop in price may indicate competitor aggression.
  • Rapid increase in reviews may suggest strong sales momentum.
  • BSR improvement usually signals higher sales velocity.

Tracking these changes helps you respond proactively instead of reactively.


Key Use Cases

1️⃣ Competitor Monitoring

  • Track competitor ASIN price changes
  • Monitor review growth trends
  • Identify rating improvements or drops

This helps adjust pricing, promotions, or advertising strategy.


2️⃣ Own ASIN Health Monitoring

  • Monitor rating fluctuations
  • Track review growth
  • Identify BSR movement trends

This ensures brand and listing health is consistently maintained.


3️⃣ Price & Ranking Correlation Analysis

By tracking price and BSR together, you can:

  • Understand impact of discounts
  • Evaluate how price affects ranking
  • Monitor performance during promotional periods


Steps to Use ASIN Tracker

Step 1: Navigate to Live Ads – ASIN Tracker

  • Go to the Live Ads section.
  • Select ASIN Tracker.

Step 2: Add ASINs to Track

  • Enter your own ASINs and competitor ASINs.
  • Create a tracking list.
  • Save for monitoring.


Step 3: Monitor Real-Time Data

You will see updated metrics for:

  • Rating
  • Review count
  • BSR
  • Price

Review changes regularly to identify trends. You can also download the data 


Step 4: Schedule ASIN Tracking

  • Set tracking frequency (Daily or Weekly).
  • SellerMate will automatically scrape and store ranking data.
  • Review historical ranking trends to monitor improvements or drops.
  • You can also add your mail id to get a daily ranking report via email


Best Practices

  • Track the top 5–10 ASIN.
  • Monitor weekly for trend analysis.
  • Combine ASIN tracking with keyword ranking insights.
  • Use insights to align advertising and pricing strategy.



Refer Loom Videos for video tutorial:
https://www.loom.com/share/b1f7ff963c1643aaa656810ae768207e