Analytics And Reporting
Analytics & Reporting provides advertisers with centralized performance visibility across campaigns, products, and advertising activities.
It helps users transform raw advertising data into actionable insights, enabling better decision-making, performance tracking, and strategic planning.
This module allows advertisers to:
- Monitor account health
- Track performance trends
- Analyse product-level profitability
- Build customized dashboards
- Export and sync data for external reporting
Overview Reports
What it is:
A consolidated performance summary of advertising activities across campaigns and seller / vendor central and time periods.
Use Cases:
- Monitor overall account performance.
- Track Total sales Spend, Sales, ACoS, ROAS, CTR, and CVR trends.
- Compare performance across date ranges.
- Identify sudden performance fluctuations.
- Evaluate growth or decline patterns.
✅ Benefit:
Provides a quick snapshot of account health and performance direction.
Product Explorer
What it is:
Product Explorer helps sellers and agencies analyse product-level advertising and retail performance to identify optimization opportunities, performance gaps, and scaling potential across ASINs.
It provides a unified view of Child ASIN performance, allowing users to switch between Ad metrics and Retail metrics, create custom views, and analyse performance at both Child and Parent ASIN levels.
Use Cases
- Detect ASINs with high spend and low ROAS for bid reduction or pausing decisions.
- Understand which ad types and targeting strategies are driving performance.
- Analyse Ad vs Organic sales dependency to plan listing optimization.
- Scale advertising for products with strong Buy Box ownership and inventory availability.
- Evaluate customer engagement using sessions, page views, and conversions.
- Monitor Parent-level performance to optimize product families collectively.
✅ Benefit
Enables product-led PPC optimization, helping advertisers allocate spend toward high-potential ASINs while reducing inefficiencies.
Smart Boards
What it is:
Customizable dashboards that allow users to visualize key performance metrics based on business goals.
Use Cases:
- Create client-ready performance dashboards.
- Track KPIs specific to growth or profitability goals.
- Monitor campaign groups or brand performance.
- Build custom reports with Pai chart, bar chart, table view etc
- Analyse tag level performance
- Schedule reports on weekly or monthly basis
✅ Benefit:
Enables custom report creation with personalized performance tracking.
Google Sheets Data Sync
What it is:
Automatically syncs advertising data directly into Google Sheets for external analysis and reporting.
Use Cases:
- Automate reporting workflows.
- Build custom reports or internal dashboards.
- Share daily performance data with clients or teams.
- Eliminate manual data downloads.
✅ Benefit:
Ensures seamless data accessibility and automated reporting.